You do have to ask them if they heat it and verify their version of heated because apparently smoke and heat is used in the collection process and producers will reheat it later to allow it to pour more easily into containers.

oh yes, smoke - one more thing for the list :O

That's really good that he cares about it enough to make that effort, I've found some genuine raw Hawaiian honey but it's too expensive for me considering the amount I want to eat.

My headaches on this subject come from these requirements:

Raw, which is a description that I want to mean not heated above 30/35 C max.
Organic, relating to the bees forage and also any disease treatments used.
No sugar feeding, I just don't trust that this will not end up in the honey I eat and I also think it's unethical.
Unfiltered, pollen, bee parts and wax left in.

This reduces the profitability of the honey because a lot of organic land is needed, organic disease treatment is probably more expensive, less available or effective. Less honey per hive can be harvested because they will need to eat it themselves rather than sugar. The honey is less saleable because of it's appearance (floating bits) and varied consistency.

Many bee keepers have explained that they can't sell me 'raw' honey because it will 'set like a rock' and they 'only warm it to get it into the jar'. I finally managed to get a bucket of raw honey after I worked voluntarily for a bee keeper during an extracting session and took it away before he could filter it, even then he keeps offering to warm it back up again for me to make it runny and it fails on the other points. I have been stirring it gently every week or so for 3 months and it is still malleable, I understand you couldn't do that if it was jarred in a supermarket and the mainstream honey buyers obviously don't care enough about these things to pay for the extra work involved.

I don't see how my ideal bee keeping could be done on a competitively commercial basis because the niche market is so small, but surely there is enough demand to make it worth one bee keepers while!