I've used the wifi access in one of those hamburger chains and saw them advertising their QUARTER POUNDERS as if it was a big deal that their burger patty weighed 1/4 pounds when raw, but a lot less when cooked.
Looking back a few years ago I thought that was a big deal. Now I think 1/4 pound of beef is so ridiculously small I'd go hungry.
It's all a matter of perspective.