It's not belief in marketing, it's zealot like belief in the advancement of science. People are dissatisfied with what they imagine to be their fate, they believe science can achieve anything and are basically waiting for science to produce a silver bullet to morally absolve man of his sins, they fail to see the technology and knowledge already exists. They fail to see their society is corrupted by corporate influence. It's similar in my experience to Alex Jone's "Goblin People". They are not interested in actually holding a real conversation, they believe themselves to be preaching the gospel on high, they shout down any descent to their assumptions with ridicule and insult, they obscure the truth to foster their own enterprise. They are intellectual elitists who worship a game that was created to trick them into subservience.