Eh. I definitely don't think it's the best way it could be portrayed, but I do agree with the sentiment that some others have that at least you're getting it out there that there's a person that's doing this, and they're not immediately dying, in fact they're solving a lot of their health issues with it.
If this airs, there's a lot of people who will see this and think it's gross/disgusting and that he's crazy, that's for sure. On the other hand, some people will see it and it will make them think, and may challenge their ingrained beliefs that raw meat = death. They may search around the internet and end up on this forum to learn more.
I think that's the best you can hope for really right now with the current norm attitude to this thing, if you have any interest in reaching out to people who have never considered the diet before. On the other hand, if you want to just shell up and not be noticed by mainstream society, this is certainly a bad thing.
To me, though, the major points that seemed like they were meant to attack him, failed pretty hard. 1) a doctor told him he had some parasite, which could harm him if he weren't healthy... duh, and that there's all sorts of "terrible bacteria" on this meat that he's eating... and somehow it's making him healthier, 2) the family got all grossed out by him eating at the table, this is just shock factor/sensationalism for tv, anyone who has any chance of questioning their beliefs on something like this shouldn't fall for that anyway, 3) the psychiatrist at the end trying to diagnose him and bring the family together, he mostly stood his ground, but made some compromises to work with his family, and the questioning she was doing was just a bunch of bull anyway.