Oh boy thats bad. ques you were a fan of white bread with sugar as well hé.
Kidding aside though i think the article is bang on. For those of you who read the whole thing not just the header, the cupcakes are clearly used as an example here. One can substitute them for anything high in refined sugar. Why would anyone(haai aside) want to get addicted to plain sugar when there are plenty, much more tasty (or disgusting actually) alternatives. Strip all stores of sweet foods except fruit and plain white sugar and i think people will start eating the stuff planly very quikly. It's just that there are easier, tastier, prettier ways to get your sugar kicks nowadays.
Personally i think the 40% figure is a massive underestimation. IMO at least 75% of the western world is severely sugar and starch adicted. starch is probaly even worse. Massive amounts of pasta, bread, (white)rice and dough have completly taking over peoples dietary habbits.
Take a good look around and you will see just about everyone around you tripping on sugar. Living from sugar kick to starch high with deep dips in between.
Thanx for posting the link Tyler.
Oh - but I DID read it and the thing that stood out is that they didn't talk about the starch! They didn't mention that every example also included grains and all sorts of of other nasty things in them.
It's this thing that happens with people - they see a cupcake, a doughnut, mini-bites, brownies - anything sweet and put it into the category of "sugar" - when it's not just sugar.
I'm totally with you that the addiction is rampant and the article is spot on in so many ways - it's just that it narrows the addiction to things sweetened with sugar when it is really a bigger addiction cycle. It's more like grains, fat, sugar and salt. Every single one of those "sweets" he mentioned also contained grains - but the article isn't saying that we are all addicted to grains is it? Knock out the grains, the fat, the salt and the addictive chemical and how many people do you think would be choosing like Haii to put their fingers in plain sugar and eat it compared to the rampant addiction that we see?
Grains aren't implicated because they are more of a sacred cow than sugar right now in our culture. People are getting ready to see sugar as something that they do when they are bad, but not that many are ready to think that about spaghetti.