This is
advertising. Here is what Wikipedia explains about advertising. I put in the underlines:
Advertising is a form of communication used to encourage or persuade an audience... to take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering..... Advertising messages are usually paid for by sponsors....
With the aim of persuading, advertising can create it's own truths by making statements and allowing the audience to draw its own conclusion. For example, in the website you posted, statements were made such as
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And the beef – spectacular. It’s heavily marbled, often at the the high end of ‘prime.’" Audience conclusion: marbled is best quality.
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And what about the health impact of feeding grain to cattle? Some say that ruminants (cows and sheep) have evolved over thousands of years to only eat grass and that grains are bad for them. Its really an issue of moderation and what the goals are. In the feedlot system they ‘push’ the animals very hard, trying to get an animal to slaughter weight in 16-18 months. The feed has a very high concentration of corn which raises the ph of their stomachs and will give the animals ulcers if they are not fed antibiotics on a regular basis. In contrast, Martin at Wrighteous Organics lets the animals take their time. The feed is far less carbohydrate (corn) heavy. His animals get to slaughter weight at 24-26 months- 45% longer (and thus less profitable) than what the feedlots are doing. " Audience conclusion: Hey, these guys aren't villains like the feedlot guys - they are doing a good thing.
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Like candy for humans – in moderation our bodies can process and handle sweets just fine, but in large quantities they have a serious impact on our health." Audience conclusion: Yeah, Americans eat sugar daily, and we're happy, healthy, and marbled with fat. Daily grain supplements make cattle happy, healthy, and marbled with fat, too.
