It's Centrifuged processed, which filters out the impurities in the butter, compared to simmering like ghee. It has more of the factor X vitamin due to the fast growing grass, and select style of grass they grow/use. It's constantly growing due to irrigation. It just cost more to produce. It's much more concentrated than regular pasture raised butter. How much more concentrated, that is the million dollar question.The question is how much regular pastured butter must you eat, to get the same amount of factor X in green pasture butter oil? It's up to you to decide if it's worth it to you. If you eat a lot of butter, I wouldn't stress over it!
